Stock Explore’s Mid-Week Market Melt
🚀Who is leading the market of Toys?
Lego is the world’s largest toy company, with sales rising consistently year after year! Lego’s Sales are nearly double of its competitors, Mattel (Barbie) and Hasbro (Playdough). - Barbie maker Mattel’s 2022 sales were flat at $5.46 billion, and sales at Hasbro declined 9% to $5.86 billion.
So why is Lego successful compared to the rest?
👋Partnerships: Lego has led successful partnerships with the likes of Sar Wars, Harry Potter and now Epic Games. - Lego is planning to launch a child-friendly version of the Metaverse following an investment made by the videogame developer last year.
🧓No Age Discrimination - Lego’s target market for kids ranges from 1 to 15 years old, with children 9 to 10 being their ideal market. However, Lego stores also have adult sections occupying about 1/3 of their manhattan store locations. If you watch the popular show Abbott Elementry, you will even see the popular lego flower set for valentines day.
👷♀️Supplier Power: Lego has 5 supply chains located in 3 major markets, which allows for flexibility. (Supply chains are the factories that make your favorite legos before they are sent to the store or your house!) - They are expanding to 7 supply chain networks in 2022, including Vietnam and the US.
🌎Sustainable packaging & recycled Legos help reduce costs and eliminate waste. - Lego started to remove Single-use plastic, and they introduced paper-based Pick-a-Brick cups in LEGO Brand Retail stores.
🚀Innovation: 48% of lego products were new in 2022!
Investor Relations Decks - 🧐Think of these as the company's presentation to investors! It’s a way for your favorite toy companies to highlight what they have done well and what their goals are for the years ahead!
Today, the author of Stock Explore was nominated as the Judge’s Choice on City Wire’s Fearless Women Competition!
The competition recognizes women in the investment industry leading impactful efforts to increase representation. - This year marks the 50th year of women being allowed to walk on the london stock exchange. In the US, it was 56 years ago when Muriel “Mickey” Siebert would become the first woman to purchase a seat on the New York Stock Exchange.
🤩Check out more details here: https://www.fearlesswoman.co.uk/home
Articles to Explore
Adidas cut its dividend by 80%: https://www.wsj.com/articles/adidas-ads-q4-earnings-report-2022-df48481c
People Love Soup - Campbell Soup stock reported an increase in sales:https://www.barrons.com/articles/campbell-profit-sales-prices-earnings-revenue-2a014f46
Alibaba - The Chinese retail giant may be moving into the crypto space:https://www.barrons.com/articles/alibaba-blockchain-crypto-mysten-china-cloud-computing-6cc5c446